TOMORROW X TOGETHER launch global mental health campaign with UNICEF
TOMORROW X TOGETHER have announced a brand-new youth mental health campaign with UNICEF.
K-pop sensations TOMORROW X TOGETHER have teamed up with UNICEF and the Korean Committee for UNICEF to launch a powerful new global initiative, TOGETHER FOR TOMORROW, aimed at supporting youth mental health and well-being worldwide.
The campaign officially kicked off on September 30 at the UNICEF Headquarters in New York, where the group - comprising SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI - met with 20 youth leaders from the UNICEF network.
Hosted by UNICEF USA Ambassador and actor Justin Min, the launch ceremony featured remarks from UNICEF Deputy Executive Director Kitty van der Heijden and Cho Mijin, Executive Director of the Korean Committee for UNICEF.
TOMORROW X TOGETHER’s leader SOOBIN delivered a moving speech, reflecting on the band’s six-year journey and their commitment to emotional openness.
He shared: “Expressing emotion is a sign of strength.
“With this campaign, we want to help create a safe and inclusive space for youth to freely express their emotions.”
TOGETHER FOR TOMORROW places empathy at the heart of mental health advocacy, encouraging open dialogue, reducing stigma, and empowering young people to build resilience.
As part of the partnership, BIGHIT MUSIC has pledged $1.4 million to fund programmes focused on adolescent well-being. The initiative will also include global awareness efforts designed to break down barriers surrounding mental health and amplify youth voices.
During a Q+A session with UNICEF youth leaders, the band emphasised the healing power of music and the importance of fostering kindness and understanding.
TOMORROW X TOGETHER’s name - symbolising unity and hope for a better tomorrow - perfectly encapsulates the spirit of the campaign. As leading voices of Gen Z, the group will continue to champion mental health awareness through future initiatives, using their platform to inspire comfort, courage, and connection among youth across the globe.
