Automation

Automation - Interview


Automation Automation - Interview

Find out why ‘Automation hate sound’.

The lucid and lively Liverpool based four piece; Automation have shared the stage with another mysterious mixed gender band The Fiery Furnaces, and look set to follow them into the limelight. Their proud and by all accounts; inadvertent 70s sound and on stage chemistry makes them a captivating band who seem to have it all; cogent lyrics, catchy tunes and they are altogether bolder than the Tamworth two. Members Chris Ward and Zoe Alex kindly take time out give us all a visa and let us into the world of Automation. Their latest single ‘Automation Hatesound’ is available from the band’s distinctive website; www.automationonline.co.uk

1. You have a raw distorted 70s sound, this is epitomized in your stand out song so far; ‘Automation Hate Sound’. Most modern bands with retro inclinations would sell their favourite denim jack for this. Did it take long to garner such a sound and was producing it a natural instinct for you guys?

CW: It's developed over time, and I suppose is now closer to how we want than ever before. But, whilst I appreciate the compliment, the

retro tag isn't one that I'd sit comfortably with. There are bands and artists that have had a real impact on us, of course, but we'd never wish to merely emulate what's been before- what would be the
point?! ?

ZA: Not that it seems to stop so many others... There is little planning or inclinationto sound retro, just to sound like Automation, 2004.

Continue reading: Automation - Interview


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