Eminem's latest video is for 'Higher', a song he included on the enhanced, 'Side B (Deluxe Edition)', of his latest album, 'Music To Be Murdered By'. Following on from is agitated and somewhat frenzied 'GNAT', 'Higher' is more of a reflective song that gives Eminem a chance to qualify his achievements.
The video for 'Higher' saw it's premier ahead of the Dustin Poirier vs. Conor McGregor UFC event on January 23rd and even has starring roles for both the UFC's Dana White and ESPN's Michael Eaves. Eminem himself is seen both inside the ring and ringside as he trains, taking to the ring's drop down mic to share his rhymes.
Taken from Slim Shady's 11th studio album, 'Higher', is Eminem self evaluating, "I look at me now I'm thinkin, Damn, How proud of me I am. What I did, it's nothin' to sneeze at." Eminem continues his appraisal of his own work as he takes us through the song, "Where am I supposed to go from here? Oh hey (oh-oh-oh). Really I have no idea. All I know it's every time I think I hit my ceiling, I go higher than I've ever f****n' been."
His modesty may have escaped him but then again when have you ever heard any Hip-Hop artist be self-effacing or even mildly critical of themselves? Eminem is rightly proud of his achievements and his standing, he's now almost an elder statesman and has most definitely inspired countless musicians and artists in a career that has now spanned four decades.
Eminem's video for 'Higher' is largely shot in black and white features real Ultimate Fighting Championship footage alongside Shady, his group of backing singers helping him through the chorus, and his star cameos. Michael Eaves takes to the ESPN Sports Centre saying, "Don't come for Eminem" as he confirms the rappers up coming fight via a link up with Dana White. White predicts "disappointment" for Eminem fans but Eminem responds by saying that "people like you give people like me the fuel they need to succeed". No spoilers here, you'll have to watch the video to see the result!
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