BTS’ TinyTAN teams up with McDonald’s for limited-edition Happy Meal collaboration
BTS’ TinyTAN characters are partnering with McDonald’s for a limited-edition Happy Meal promotion featuring collectible toys and exclusive digital content starting September 3.
Happy Meals just got happier.
BTS’ animated counterparts, TinyTAN, are partnering with McDonald’s for a new limited-edition Happy Meal collaboration, launching tomorrow (03.09.25).
This follows the massive success of the 2021 BTS Meal, continuing the global fast-food giant’s efforts to engage BTS’s dedicated fanbase, known as the ARMY.
The promotion features seven collectible TinyTAN figures, each designed to capture the unique personality and style of BTS members RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook. These mini figurines have become popular collectibles, appealing both to longtime fans and newcomers intrigued by the K-pop phenomenon.
In addition to the physical toys, each Happy Meal includes a scannable code that unlocks exclusive digital content. Fans can access interactive games, short videos, and other media experiences, blending physical collectibles with digital engagement - a growing trend in fan marketing.
TinyTAN was created by Big Hit Entertainment (now HYBE), translating BTS’ global appeal into animated characters that resonate with audiences of all ages. Since their debut, TinyTAN has appeared in music videos, merchandise, and various collaborations, helping BTS extend their influence beyond music into broader pop culture.
The Happy Meal promotion will be available at participating McDonald’s locations while supplies last.
