Inessa Lee's "Love Gun": from Social Activism to the Charts
Learn how Inessa Lee's track "Love Gun" has evolved into theme for a social media flash mob “Love Gun for Peace".
Social media activist Inessa Lee has been using her music as a platform to push back against bullying and online hostility.
Her track "Love Gun" has evolved into theme for a social media flash mob “Love Gun for Peace,” where participants post videos dancing to the song while promoting peace.
The single has enjoyed success, rising to No. 14 on the UK Music Week Club Chart, gathering more than 2.5 million global streams, and breaking into Japan’s Spotify Top 10. DJs have embraced the track as a fresh pride anthem, helping amplify the song’s message of empowerment and resilience.
"Love Gun" gained momentum after Inessa Lee shared personal experience of cyber harassment with her Instagram audience. Her story prompted influencers from various parts of the world to join the cause, spreading slogans such as “dance for peace” and “drop your gun” while showcasing their own dance clips set to the track. Building on the campaign’s growing visibility, Inessa announced a second wave of the flash mob - “Love Gun for Pride” - intended to support LGBTQ+ individuals who have endured severe mistreatment. A house remix of “Love Gun” was produced by the Chicago-based duo Dirty Werk, composed of DJs Steve Smooth and DJ Bam Bam.
The inspiration behind Inessa's anti-bullying initiative stems from a prolonged period of online stalking. According to the singer's interview for FHM, former Broadway performer Jasmine Amy Rogers, along with some of her friends, targeted Inessa on social media. Perhaps, the Rogers thought that Inessa's Betty Boop–themed content overshadowed her own work. Reportedly, after "Boop! The Musical" dropped the curtain, Inessa Lee became an easy target for misplaced anger of the frustrated Jasmine who lost her job. Inessa says the harassment escalated from verbal insults to threatening messages, which ultimately pushed her to publicly advocate against online abuse.
The situation intensified, according to Inessa, when a friend of Jasmine Rogers—22-year-old Pierce Ream, known for running a Broadway-themed Instagram blog - allegedly attempted to enter Inessa's Florida resort home. The singer contacted authorities, believing the intrusion to be connected to the broader harassment she describes. Inessa speculates that Ream may have been acting on Rogers’ behalf.
These troubling experiences shaped the tone of the “Love Gun” music video, which resembles a high-tech action thriller. In the video, Inessa plays a glamorous, James Bond–inspired heroine pursuing a cybercriminal who possesses dangerous information embedded in a neural chip. The storyline concludes with the villain defeated beneath the heel of Inessa's iconic red Louboutin shoes.
For Inessa, the “Love Gun for Peace” movement illustrates how music can become a tool for social advocacy. She says the world is overwhelmed by hostility and that love remains the most effective counterforce. Creating and sharing “Love Gun,” she explains, helped her push back against the negativity she was facing online.
Inessa describes Betty Boop as her creative alter ego - a persona she feels deeply connected to. Her polished impersonations of the cartoon character, which appeared on American Idol, earned her recognition from OK! Magazine as a leading vintage fashion influencer. She later appeared on the cover of L'Officiel Magazine UK, fully embodying the iconic animated figure.
