Hotel heiress Paris Hilton is so serious about her upcoming music career, she's decided to do more than just release an album - she's also starting up her own record label.

The blonde socialite recently announced plans to make her musical debut on an album tentatively titled SCREWED, for which she enlisted the help of rapper Lil Jon and 'N Sync hunk Jc Chasez.

But instead of just settling for the release of her own album, Hilton hopes to take charge of the launch of others' projects via her own record label, called HEIRESS.

The 23-year-old will hold a launch party for the label on Friday (02JUN04) in the Hamptons, New York.

29/06/2004 09:10