K-pop trailblazers aespa heading to Roblox for music and fashion special
K-pop girl group aespa are the latest music stars to link up with Roblox.
K-pop trailblazers aespa are stepping into the metaverse once again — this time with a dazzling debut on Roblox.
The four-member girl group, who launched with their own avatars, will headline aespa Fashion Week from September 12 to 14, transforming the gaming platform into a virtual runway and concert stage.
The event is part of a collaboration with digital fashion house Blueberry, who have designed four exclusive avatar looks inspired by aespa’s latest mini-album Rich Man. Fans can explore the immersive Blueberry Stage inside Roblox’s The Block experience, where music, fashion, and fandom collide in real time.
Players will be treated to a live performance from aespa, complete with DJ sets, interactive meet-and-greets, and limited-time UGC (User Generated Content) rewards — including a virtual guitar for those who attend the full show. The group’s signature blend of hyperpop and high fashion will be front and centre, with designers SYAA, DIONCELLA, and AEMATTHEW also contributing to the digital wardrobe.
Celebrity stylist and Blueberry advisor Kate Young praised the collaboration, saying: “K-pop has this incredible ability to fuse music, fashion, and community, and aespa embodies that spirit with fearless style that deeply resonates with fans.
“Blueberry’s Fashion Stage taps into that same energy, giving aespa and their community a place to connect in real time while experimenting with fashion and self-expression.
"By designing both aespa’s virtual looks and the interactive environment they live in, Blueberry is creating more than just outfits – it’s building a dynamic space for fans to hang out, express themselves, and be part of something bigger.
"This is what the future of fashion looks like: moving beyond traditional runways to create genuine authentic community experiences.”
The partnership marks aespa’s first official appearance on Roblox, a platform that’s rapidly becoming a hub for global music stars. Lady Gaga, Sir Elton John, TWICE and NCT 127 have already entered the Roblox sphere.
