Sorking, who won plaudits as the writer of The Social Network, said that he’s never been a fan of traditional birth-to-the-grave biopics, especially when they’re about people like Jobs, who are so popular and known by many. So his answer? "This entire movie is going to be three scenes and three scenes only. That all take place in real time," he said. "There will be no time cuts and each will take place before a product launch. Backstage before a product launch. The first one being the Mac, the second one being NeXT, after he had left Apple. And the third one being the iPod."
Explaining about where the idea had come from, Sorkin explained "I don't know if you remember the ad campaign [Jobs] did. It was the 'Think Different' campaign. 'Here's to the crazy ones.' That's how it began. If I can end the movie with that text and that voiceover ... If I can earn that ending, then I will have written the movie that I wanted to write."
Sorkin’s biopic is an adaptation of Walter Isaacson’s Steve Jobs: The Exclusive Biography, making it a de-facto official biopic. However, a rival one starring Ashton Kutcher is likely to hit cinemas first.