Actress Ziyi Zhang was left enraged during her visit to France's Cannes Film Festival, when she encountered a group of people who knew nothing about the recent Chinese earthquake, which has devastated her native country.
The Memoirs of a Geisha star turned her trip to Cannes into a fundraising mission in a bid to raise money to help the victims of the quake, which measured 7.9 on the Richter scale when it struck China earlier this month (May08).
She even made a pamphlet about the natural disaster, which has left almost 60,000 dead and more than five million homeless.
Zhang has made a personal donation of $144,000 (GBP72,000) to help the relief efforts, and has also secured a $100,000 (GBP50,000) pledge from media tycoon Rupert Murdoch's wife Wendi Deng, who was born in China.
But the 29-year-old was shocked when she came across a group of festival-goers who were ignorant of world events.
Recalling the meeting, she says, "I was as angry as a madwoman. I said, 'Are you idiots? You are well-dressed people who look like you identify with society, but you don't know what's going on on planet Earth.' It's incredible!"