The designer hit headlines last week (ends29May15) when he unveiled the 69-year-old Believe hitmaker as the unlikely new face of his namesake label, and now he has revealed 14-year-old Smith, daughter of Will and Jada Pinkett Smith, will also front the company's autumn 2015 collection.
Jacobs made the announcement by sharing the teenager's first advertisement on Instagram.com, depicting the Whip My Hair singer in a black lace dress with a metallic bodice and long coat, complete with leather gloves.
In the accompanying caption, he writes, "This season's ads feature friends, each of whom evoke a sense of intrigue and inspiration, and collectively provoke a true consideration for individuality. Here today I would like to share (not Cher) with you first, the talented, stylish, and charming Willow Smith."
He also teased other celebrity models by adding "Stay tuned..." at the end of his note.
Miley Cyrus and Jessica Lange have fronted past fashion campaigns for the designer.