Having previously embraced the Rocky Horror Picture Show in the video for her last single 'WON'T SLEEP', Tones And I has gone all out psychedelic 60's animation with her latest for new track, 'Cloudy Day'. Where Scooby-Doo meets Jamie & The Magic Torch, Tones finds herself driving a retro camper van in the Chris Yee directed and animated video.
The single 'WON'T SLEEP' was Toni Watson's (Aka TONES AND I) first release of entirely new material this year and her first single since last years 'Fly Away'. Both 'Fly Away' and 'WON'T SLEEP', as well as Watson's current single 'CLOUDY DAY', will feature on her hotly anticipated debut album, 'Welcome To The Madhouse'.
Tones first full length record will be the biggest collection of songs that she has released since her first six track EP, 'The Kids Are Coming', back in 2019. Toni's 14 track album also shares it's name with that of a SHY album from 1994 so be very careful what you're -pre-ordering, unless you'd like to sample some heavy rock instead.
'CLOUDY DAY' is, despite it's title, full of positivity with Tones emphasising the spirit of the song's uplifting chorus throughout as she sings, "But your mumma always said look up into the sky, find the sun on a cloudy day". Watson said recently, "I met up with a friend who told me this saying from his late mum — 'on a cloudy day, look up into the sky and find the sun.' I knew I wanted to use that as a lyric and the next time I went into the studio I wrote 'Cloudy Day'."
Tones also said that "After my friend T (Ben 'T' Tournier) passed away I was struggling to write any songs that were happy or that I even liked". (Ben Tournier was a promising footballer and described by Tones at the time of his tragic death as a "great friend" and "brother")
'CLOUDY DAY' is the musical manifestation of how Tones is growing, getting older, moving forward and living for every moment. It's an irresistibly catchy song from the 'Dance Monkey' singer and is a great precursor to next month's album.
'Welcome To The Madhouse' will be released on July 16th via Sony Records.
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