Pale Waves counter the dark, gothic aesthetic of their latest video with the upbeat pop-rock song 'Easy'; their first single of the year and the third from their upcoming second album 'Who Am I?'. The Avril Lavigne / Cranberries vibe is so strong here.
The Manchester four-piece return nearly two and half years following their debut release 'My Mind Makes Noises', which topped both the UK Indie chart and the US Heatseekers chart in 2018. The band went on to win the NME Under the Radar award and Q's Best Breakthrough Act.
'Easy' follows 2020 singles 'Change' and 'She's My Religion', both of which saw video releases of their own. Singer Heather Baron-Gracie described the song as being about "how love can change your whole entire perspective on life itself".
"It’s saying 'being in love with you is so easy, you finally make sense in my life because nothing did before'", she added according to Dork.
The video saw her don a black wedding dress, with the whole thing being shot in an abandoned church. She confessed her aesthetic was largely influenced by Tim Burton movies - and we have to say, we're living for it.
'Who Am I?' will be released on February 12th 2021 through Dirty Hit Records.
Lana Del Rey takes her 60s vintage aesthetic to the extreme with the video for new single 'Chemtrails Over The Country Club'.