On the day that Korean pop sensation CHUNG HA releases her long awaited debut album she has also dropped a new video for her latest single , 'Bicycle'. The one time member of the hugely popular Korean all-girl group I.O.I., formed via the TV talent show 'Produce 101', has been teasing various elements of her new four part album via her socials as she built the anticipation around the record.
Having delayed her album's release by more than a month (The original release date was set for January 4th) to make sure that she was fully recovered from CoVID19, the Seoul singer is now fully ready to share it with the world. CHUNG HA has just celebrated her 25th birthday and the South Korean pop star is now more than ready to celebrate the release of her album. Having already released four singles from the record to date, ‘Stay Tonight’, ‘Play’ with CHANGMO, ‘Dream Of You’ with R3HAD and ‘X’ audiences have had a flavour of what's to come on 'Querencia'.
CHUNG HA's album derives it's title from a Spanish word that she describes as “a place from which one’s strength is drawn, where one feels at home; the place where you are your most authentic self”.
The video for 'Bicycle' is, as you may expect from a youthful K-Pop star, very bright and sparkly and involves a whole host of outfits and set changes. Product placement figures high on the agenda as both Louis Vuitton and Chanel feature heavily in the well choreographed video. CHUNG HA and her cohorts sizzle as they dance to the provocative pop song.
CHUNG HA is the latest Korean star to release new material but her sound, as with many of her contemporaries, no longer feels like K-Pop, this is now just pure-pop with a global reach.
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