Spotify is shaking off its feud with the high profile artists and announced a potentially exciting deal with ridesharing service Uber this week.
Uber, the ridesharing service that enables passengers to connect with drivers of vehicles via a smartphone application, has teamed up with Spotify. The deal will allow Uber riders to play their own music playlists during their trips, the company announced on Monday.
Spotify has teamed up with Uber to allow passengers to play their own music
Users will have access to their Spotify accounts from their Uber app, giving them complete control of what comes out of the car's speakers.
"It's the first time we've personalized the experience inside the car," Uber CEO Travis Kalanick said.
The new feature will roll out on Friday in 10 cities including Los Angeles, New York and London, however, it is optional for drivers to implement. Kalanick said he doesn't expect drivers to get to precious about their music when picking up passengers.
"People get in the car all the time and ask, 'Hey can you turn to this [radio] station," he said. "I haven't seen drivers have too much of a problem with that."
Taylor Swift had a very public falling out with Spotify over their payment to artists
Spotify CEO Daniel Ek said the firm was breaking down the dominance of FM and AM radios in cars.
"The world is moving to having cars on demand wherever you are, and Spotify is having your music on demand wherever you are," Spotify CEO Daniel Ek said.
The new deal will only be available to users who pay $9.99 a month for their Spotify service, though Uber will provide a week of free Spotify Premium service to users when they take their first "music ride" using the feature.
In June this year, four-year-old Uber was valued at $18.2 billion - that's more than the likes of Whole Foods and Tiffanys.
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