Rap producer Swizz Beatz is a big hit as a shoe designer - his exclusive collection of Reebok sneakers sold out within 10 minutes of going on sale in the U.S. last week (ends13May11).
Alicia Keys' husband joined forces with experts at the sportswear giant in November (10) to create the Kamikaze line and fans snapped up all 84 pairs of the limited red edition shoe as soon as they hit select stores on Friday (13May11).
And Keys was quick to praise Beatz for a job well done. In a post on Twitter.com, she wrote, "Congrats 2 (sic) @Therealswizzz 4 (sic) selling out the Kamikaze's n (in) 10 Mins!!!!"
Reebok bosses are looking to further cash in on the huge success of Beatz's designs - they will release two new colour combinations of the Kamikazes in June (11), followed by a women's version later this year (11).