Bieber stars as a self-styled 'Celebration Expert' in T-Mobile's 2017 effort.
In the minute-long video, which went up on Thursday (February 2nd), Bieber is shown in thick, black-framed glasses and a tuxedo, and poses as a self-styled ‘Celebration Expert’ to explore the history of celebration touchdown dances – ironic, as the NFL has been attempting to clamp down on such showboating for years.
Bieber’s voiceover delivery is rather unenthusiastic, as he shows us the history celebrations from the high-five to the shimmy shimmy shake, as New England Patriots’ Rob Gronkowski and retired star Terrell Owens make guest appearances.
Continue reading: Justin Bieber Shows Off Dance Moves In T-Mobile's Super Bowl Ad
A showstopping performance from pop royalty.
The National Anthem at the Super Bowl is occasionally controversial, given that each rendition is other openly loved or heavily criticised by viewers. Lady GaGa performed 'The Star Spangled Banner' this year, and while the popstar has generally divided opinion throughout her career, there wasn't a dry eye in the house.
Lady Gaga shows serious talent at the Super Bowl
Gaga absolutely nailed her performance as she opened the Super Bowl at Levi's stadium in Santa Clara, California. Flawless, gentle and sincere, it was an astounding delivery from a well acclaimed star who sparkled in a glittery red suit with matching eyeshadow, vivid blue nails and US flag heels. There was something pure about the way she sang it, not overdoing the melisma like her 2011 predecessor Christina Aguilera and almost venturing into operatic territory with those big notes and sending goosebumps over the audience with that ringing last word 'brave'. Say what you like about Lady Gaga, but there's no doing the girl got pipes!
Continue reading: Lady Gaga Unexpectedly Smashes The National Anthem At The Super Bowl
The Queen Bey got the best reception of all the halftime spots at Super Bowl 50, but even more viewers were impressed with Lady Gaga's performance of the national anthem.
The 34 year old star briefly had the stage all to herself as she delivered a rendition of brand new single ‘Formation’, released just 24 hours before, with her backing dancers’ costumes seemingly heavily influenced by the armed rights group the Black Panthers, clad in black leather and berets.
Continue reading: Beyonce Steals The Show From Coldplay In Super Bowl Halftime Show
Beyonce dropped a new single by surprise on Saturday, prompting speculation about an imminent new album.
She released the song on Saturday night (February 6th), only just before she helps Super Bowl 50 halftime headliners Coldplay perform at Santa Clara, exclusively via Tidal, the streaming service she co-owns with her husband Jay Z.
Featuring minimalist production with a pronounced hip-hop sound, ‘Formation’s lyrics make reference to Beyonce’s Southern heritage. She was born in Texas, to parents from Louisiana and Alabama, and the video is shot in New Orleans, the city devastated by Hurricane Katrina over a decade ago.
Rihanna, Stephen Colbert and NFL analyst Jim Nantz all featured in the CBS promotional clip.
Rihanna has confirmed that she’ll performing live at the Grammy Awards next month, in the wake of a new promotional video short also teasing a possible guest appearance at the Super Bowl 50 halftime show.
TV network CBS released the clip to promote three key events they’re covering in February 2016 – the annual American football showdown, the Grammy Awards and the ongoing ‘Late Show with Stephen Colbert’.
Set on a computer-generated football field, it features the Barbadian-born singer facing off against NFL analysts Jim Nantz, James Brown and Phil Simms, while chat show host Colbert appears as a referee and tosses a coin. One side of the coin bears the Grammy Awards logo while the Super Bowl 50 emblem is seen on the other.
Their promotional campaign for brand new album 'A Head Full of Dreams' will see them perform for millions at Super Bowl 50.
Coldplay will provide the headline entertainment during next year’s Super Bowl half time show, it has been confirmed, and the band themselves say they’re “excited and honoured and thrilled” to be given the responsibility.
Lead singer Chris Martin described it as the “greatest moment” in Coldplay’s career, as the band themselves revealed the news via their Twitter account. They also said that their show would reflect the past, present and the next 50 years ahead – marking the milestone of Super Bowl 50, which will be held at Levi’s Stadium in Santa Clara, California on February 7th, 2016.
Coldplay performing live in 2014
Continue reading: Coldplay Confirmed As Super Bowl 50 Half Time Headliners
Late-night talk shows rarely receive the much-sought after timeslots, but CBS has trusted their two brand new presenters with the task.
The network revealed on Wednesday (November 11th) that Colbert’s ‘The Late Show’ would broadcast live with a one-hour special after the fiftieth edition of the NFL showcase finishes on February 7th, 2016. It was also announced that James Corden, who has the programming timeslot directly after Colbert with ‘The Late Late Show’, will be getting the chance to broadcast a special edition of his show after the local news.
'The Late Show with Stephen Colbert' is getting the coveted post-Super Bowl timeslot
Perry's marvelously incompetent backing dancer from her Super Bowl show has sparked a huge internet reaction, but her lawyers are clamping down on intellectual property infringement.
Katy Perry’s Super Bowl halftime show may have been an impressive display of mechanics and pyrotechnics, but the world of social media was captivated by something that she probably wouldn’t have wanted – a badly co-ordinated back-up dancer dressed as a shark.
‘Left Shark’, as the unfortunate moment has been dubbed, became an instant internet sensation, spawning hashtags, gifs, vines and memes in its hilarious wake. But Perry’s lawyers have slapped a ‘cease and desist’ demand on an internet vendor selling 3D-printed models of Left Shark. Otherwise, she’ll take a bite out of him (arf!)
Katy Perry's lawyers didn't see the funny side of a 3D sculpture of the infamous 'Left Shark'
Continue reading: Katy Perry's Lawyers Take A Bite Out Of 'Left Shark' Internet Vendor
Jimmy Fallon provided lots of laughs with his special filming of 'The Tonight Show'.
The Super Bowl XLIX was all anyone could talk about over the weekend - and it wasn't just about the epic win of the New England Patriots over the Seattle Seahawks. As per usual, this year provided some pretty hilarious highlights, most notably from 'The Tonight Show''s Jimmy Fallon.
Jimmy Fallon provided the comedy at Super Bowl XLIX
Fallon was shooting a Super Bowl special for 'The Tonight Show', filming at the Orpheum Theatre in Phoenix for the first time in honour of the occasion. Despite special guests Brandon LaFell, Danny Amendola and LeGarrette Blount of the Patriots making an appearance, Fallon did well to keep the attention on him with his admittedly impressive 'Super Bowl of Lip Sync Battles' skit.
Continue reading: Jimmy Fallon's Lip-Sync Battle Becomes Super Bowl XLIX Comedy Highlight
Both musical stars will be supporting Seattle over New England during Sunday's Super Bowl, for very different reasons.
Two of the live musical performers at this year’s Super Bowl have both intimated that they’ll be supporting the Seattle Seahawks this weekend. Katy Perry, who is set headline the halftime show, and Idina Menzel, who will sing the national anthem, have both expressed preferences for the Seahawks.
At Media Day ahead of Sunday afternoon’s showdown at the University of Phoenix Stadium in Glendale, Arizona, Perry was the first to say that she’ll be rooting for the North-West team over the New England Patriots.
Perry is friends with Seahawks quarterback Russell Wilson, and will be supporting them
Continue reading: Idina Menzel And Katy Perry Back The Seahawks For Super Bowl Victory
She will be joined by John Legend who will sing 'America The Beautiful'.
We're already hugely excited for the Super Bowl XLIX this February, but the announcement of who's going to be crooning out the National Anthem is the icing on the cake! 'Frozen' star Idina Menzel will be performing at the play-off, alongside John Legend.
Idina Menzel to sing the national anthem
Following the stunning performance of 'The Star Spangled Banner' at Super Bowl XLVIII last year by Renée Fleming, Idina Menzel has got a lot to live up to. Her incredible pipes on the world's favorite tune 'Let It Go' may have rocked the globe, but America's biggest football event has seen some unimaginable talent open the event in song in previous years, including Christina Aguilera, Alicia Keys, Kelly Clarkson and Jennifer Hudson.
Continue reading: Idina Menzel Is Set To Sing The National Anthem At Super Bowl XLIX
Rihanna, Katy Perry and Coldplay are the three contenders for the coveted show
The National Football League has taken the unprecedented step of asking potential performers at the Super Bowl Half Time show to ‘pay to play’. Traditionally, the NFL doesn’t pay those it selects for the highly desired spot. But this year, it has asked those artists on the shortlist – believed to be Rihanna, Katy Perry and Coldplay – if they would be willing to donate a portion of their post-Super Bowl tour income to the NFL, or some other type of financial contribution.
Katy Perry is one of the contenders for performing at the 49th Super Bowl next year
While this percentage is undisclosed, the request has met with a chilly reception from those artists’ representatives, according to insiders.
Continue reading: NFL Asks Super Bowl Half Time Acts To 'Pay To Play'
The response to Coca-Cola's Super Bowl spot was swift and terrible.
Super Bowl ads are a big deal, even if they don’t necessarily need to be – sometimes even more than the big game itself, it’s the ads that get talked about for days on end. So when Coca-Cola brought out it’s America Is Beautiful ad on Sunday, you can bet people had a lot to say. The ad is simple – it shows people of all sizes, ethnicities and social classes (the ad is even said to be the first Super Bowl spot depicting a couple of gay parents, go Coke!) playing, eating and, of course, drinking coke. It depicts beautiful vistas and is set to the tune of America the Beautiful, sung by several single voices in succession.
Therein lies the problem according to several social media aficionados. The song is sung in different languages – with English coming in at the beginning, the end and every so often within the song. Apparently, this was so shocking to certain people out there that they felt the need to tweet about it. Unlike America, the tweets weren’t always beautiful.
“WTF?” asked one post on Twitter. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.”
Budweiser makes us cry happy tears again.
While we’re on the subject of Super Bowl ads, which we will be for a few days to come, let’s talk Budweiser. Why? Because puppies. Apparently the beer brand is taking the NFL’s pledge to tone down the racy ads to heart. Obviously the other surefire way to win the hearts of the nation is through shameless exploitation of cute animals.
Prepare for some serious adorable-ness below.
The TV spot, produced by ad agency Anomaly, is a sequel to last year’s Brotherhood. It’s bound to get you just as teary-eyed. It’s once again set at the ranch where the Budweiser raises its famous Clydesdale horses. In the beginning we see a tiny labrador pup from a nearby puppy adoption center befriend one of the horses. As the horse... carer person (Don Jeanes) keeps returning the puppy to the owner of the center (actress Melissa Keller), the little fella just keeps coming back. Eventually, the lab puppy gets adopted by some city slicker – you know you don’t like him because of the sunglasses and the smartphone. The story doesn’t end there though. As the man is driving away, our favorite Clydesdale organises a full-blown horse riot and rescues his fluffy little friend. The entire thing plays out to the tune of Let Her Go by Passenger and in the end, the hashtag #bestbuds is revealed. Basically, it gives you feels – maybe not a craving for beer, but those Anomaly advertisers are pretty clever.
Big props, we guess, to Animal Planet whose annual Puppy Bowl managed to attract a staggering, and quite frankly bewildering, 12.4 million viewers, as the nation of America awww’d over a bunch of dogs wearing American football colors.
We’re refusing to watch any footage of it, we can’t bring ourselves to simper along with everyone else here at Contact; sure, you may think our hearts are black and our souls repugnant, but we definitely can’t get into this sickly spectacle. Instead we’re going to go off what Forbes reckoned about the event. The show went on for a mammoth 12 hours, which makes the regular Super Bowl seem like a quick half hour’s throw about in the park in comparison, and, among all the dogs on show, there was one stand out player. The MVP (Most Valuable Puppy. Sigh.)
So congratulations to the little schnauzer/beagle mix Marta. Initially picked to play special teams, she apparently managed to make her way into the starting line-up (how?) and managed to light up the game. The ratings for the, um, spectacle, gained a sizable boost after the power cut out in the real Super Bowl for a brief period. Running parallel with the real game, Animal Planet gained a huge surge in viewers whilst football fans waited for the power to be turned back on at the Mercedes-Benz Dome.
The Budweiser foal from the company's Super Bowl ad gets a name: Hope.
The Budweiser advert in this year's Superbowl was a far cry from it's iconic irreverent and comical ads (the croaking toads, and WAZZAAAPPPPP spring to mind), but this softer more sentimental approach shows the other side of the American beer company. The new ad sees a baby Clydesdale foal grow up with its owner/trainer, only to be sent packing to Budweiser (who have a group of Clydesdales to use as promotional aids). Three years later its original trainer goes to see the troup of Clydesdales in his local city. The horse recognizes the man and runs to greet him when his hit harness and bit are removed.
Sparking off from that ad, Budweiser launched a related Twitter campaign to choose a name for the foal seen in the advert. After 60,000 tweets, Facebook comments, et al, they chose the name 'Hope'. Very fitting. As Yahoo state, this breed of horse has been associated with the company since 1933 when they were used to celebrate prohibition being lifted.
Alicia Keys set an impressive record for the longest rendition of The Star Spangled Banner yet, when she performed it at yesterday's Super Bowl in the Superdome in New Orleans. Not only was it the longest, but many are questioning whether it was the best.
It's not difficult to beat the 2011 performance for Christina Aguilera, who normally has a great voice, but who sadly forgot the words - uh oh! But Bleacher think that, aside from Whitney Houston's XXV 1991 performance, Keys was the best yet. And even praised Keys for singing live, where Houston did not. E! Online was also impressed with the performance describing it as a "quiet and dignified salute" to the anthem. All in all then, the 'Fallin'' singer did a great job!
And, just to add icing to the cake, she could make money from it in the future. The Star Spangled Banner has no copy-rightattached to it, so she could use it for free, but by adding her own arrangement she can then copy-right that. As Showbiz411 said: "Keys could make money from its future use in that form, and get her a shared songwriting credit with composers Francis Scott Key and John Stafford Smith, who died in the 1800s."
Social marketing can be a difficult one to get right, but when it is done right then it can be the most powerful tool of a company. During the outage crisis during the Super Bowl on Sunday, when there was no power for around 30 minutes, the team behind Oreo were on it fast and came up with an effective and seamless immediate campaign to accompany the darkness. Utilising Twitter, they sent out the slogan and photo:
Power out? No problem. twitter.com/Oreo/status/29.— Oreo Cookie (@Oreo) February 4, 2013
Speaking to Speakeasy, the president of the company behind the slogan and image, Sarah Hofstetter, explained how it came about, and why it seemed almost as though the power cut was planned just for Oreo, which of course, it wasn't.
Continue reading: Oreo Outage Tweet, Best Social Marketing Event Of The Superbowl
Alicia Keys sang the United States' National Anthem, 'Star Spangled Banner' just before the Super Bowl game began on Sunday. Plenty of people had placed bets on how long she'd been singing (and topped the lot with 2 minutes, 36 seconds), and despite the extended length of her rendition, on the whole people loved her performance.
A Coke ad has been called racist by Arab-American groups ahead of its broadcast during the Super Bowl half-time commercials slot on Sunday (February 3, 2013). The ad - depicting an Arab walking through the desert with a camel - will be seen by around 100 million U.S. viewers this week.
According to Reuters, one group has asked the beverage giant to change the commercial before CBS airs the game between the Baltimore Ravens and the San Francisco 49ers. "Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee. Cola-Cola released an online teaser of the commercial this week, which sees the Arab come across cowboys, Las Vegas showgirls and a motley crew inspired by the marauders in the movie Mad Max, all racing for a gigantic bottle of Coke. In its ad, Coke asks viewers to vote online on which characters should win the race. Viewers cannot vote for the Arab character.
"The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email. Ronald Goodstein, professor at the McDonough School of Business of Georgetown University, admitted he was surprised by the imagery, "If Coke's vision is to be an arm's distance away from every customer, why would they want to offend the Arab world?"