Everyone loves a good gig, but having to stand in an endless queue for hours can be very off-putting. Fear not, SXSW goers! You can now win a FastPass which will enable you to skip those pesky lines and get directly admitted into Mazda + Hype Machine's Hype Hotel.

 Hype Hotel 2016

Mazda is the official sponsor of Hype Hotel at SXSW this year and, once again, you could be in with a chance of landing yourself priority entry into the venue without the worry of getting there early to beat the queues (which, let's face it, is not an easy thing to do).

Mazda + Hype Machine's Hype Hotel will be held at 1100 East 5th Street in Austin, Texas between March 14th - 19th 2016 and all you have to do to win a Mazda FastPass is hit Twitter. That's literally it. There are no competition forms to fill in, terms and conditions to read, you don't even have to move; just make sure you include the hashtags #HypeON and #MazdaSXSW in your Tweets during SXSW and you'll be automatically entered to win.

The more Tweets the better your chances and winners will be messaged directly with instructions on how to claim the prize. Plus, they are being given out every day so even if you lose out on one day you still have a chance on another if you keep Tweeting. For each session, there are 5 passes available - each with a plus one. There are also two sessions per day apart from the Tuesday which just has an evening slot.

With a new year comes even more exciting plans, such as Mazda Activations. In a bid to make SXSW more interactive for its music-lovers, the brand will be bringing its own projection mapping installation which will allow guests to choose light shows to be displayed on a vehicle outside the venue. Inside, Mazda is constructing a large-scale spectrum analyzer in the shape of a Mazda CX-3 with LED technology that will project light patterns in response to the music onstage. They'll also be introducing the Mazda Artist Lounge for the professionals to get some downtime, and the Mazda Studio in association with La Blogotheque for intimate shows and interviews.

So, why should you be itching for a FastPass at Mazda + Hype Machine's Hype Hotel this year? 2016's line-up includes the likes of Brit's Critics' Choice Award winner Jack Garratt, Spanish rockers HINDS, Maryland four-piece Lower Dens, Whitney featuring Smith Western's Max Kakacek and Unknown Mortal Orchestra's Julien Ehrlich, London electro duo AlunaGeorge, Minneapolis synthpop band POLIÇA, soloist Morly also from Minneapolis, British DJ SBTRKT, Manchester-based Everything Everything and many more.

More: Jack Garratt wins Critics' Choice Award

Don't suffer the queues this year, get on Twitter and tell #HypeHotel that you and a friend want to jump the line. And don't forget the hashtags: #HypeON and #MazdaSXSW. Happy Tweeting! 


Brought to you by Mazda, presenting sponsor of Hype Hotel at SXSW. #MazdaSXSW #HypeON