Irish singer Shane Lynch didn't hesitate when he was asked to strip for the new Boyzone video - because he saw the saucy scenes as a chance to mess with the band's clean-cut image.
In the promo for Love Is a Hurricane, Lynch shed his clothes, and he admits it was a deliberate ploy to move Boyzone in a new direction.
He tells Britain's Live From Studio Five, "I actually suggested it. Me and the boys have always done tame videos and I said to the lads one day, 'We need to get naked!'
"The album we've released is a different step forward for us boys, it is an obvious transformation musically. The video was a visual transformation. I just said, 'Let's push the boat out and do things differently.'"