Ralph Lauren is celebrating Pride month with a new capsule collection and a campaign championing the LGBTQIA+ community.
Ralph Lauren is celebrating Pride month with a new capsule collection.
The American fashion company is championing the LGBTQIA+ community with its latest campaign, which aims to amplify their voices and features a range of Pride-inspired clothing.
A message on Ralph Lauren's Instagram account explained: ''Stand Together. Stand with Pride.
''In this time of great change, we recognise the importance of amplifying the voices, talents, stories and experiences of those in the LGBTQIA+ community.
''For this year's #RLPride campaign, we are proud to stand with the members of the LGBTQIA+ community as they share their stories, in hopes of inspiring a shared moment of solidarity around the world.''
A statement on Ralph Lauren's website added: ''For 30 years, Ralph Lauren Corporation and the Ralph Lauren Corporate Foundation have supported the LGBTQIA+ community through volunteer activations, corporate initiatives, and financial grants. Our partners have included, but are not limited to, Stonewall Community Foundation, the Hetrick-Martin Institute, amfAR, AIDS Walk New York, God's Love We Deliver, and the Elton John AIDS Foundation.
''This year, we are partnering with Stonewall Community Foundation, which makes values-driven investments in dynamic organisations, projects, and leaders. As a cornerstone of its identity and values, Stonewall Community Foundation prioritises and lifts up those who experience the greatest vulnerability within the queer community, including communities of colour and transgender, gender-nonconforming, and nonbinary people.
''When you shop our gender-neutral Pride capsule collection, a percentage of each item's purchase price will be donated to Stonewall Community Foundation, benefitting an international network of LGBTQIA+ organisations.''
Actor and model Indya Moore, who is transgender and non-binary, appears in the campaign and said: ''My power, my special-ness, my capacity to love, my capacity to feel, to emphasize, to understand--all those capacities and abilities are informed by my experiences. Being Trans and being Black, that's where my pride comes from.''
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