The Coca-Cola Company have teamed up with (RED) for a new campaign, 'Share the Sound of An AIDS Free Generation', which will see a host of artists debut new music and offer exclusive experiences and the month-long initiative kicks off today (03.11.14) with the group's song 'Let Me in Your Heart Again', which features vocals from their late singer - who died from an AIDS-related illness in 1991 - and has been remixed by William Orbit.
Queen guitarist Brian May said: ''It's been 23 years since the world lost our beloved Freddie Mercury,. We've made extraordinary progress in the fight against AIDS in that time. But we cannot simply rest on the fact that the treatment is available. We must ensure that it is provided. Roger and I are proud to lend this rediscovered song to the (Coca-Cola) RED campaign, in the hope that Freddie's powerful voice can inspire the world yet again.''
Other exclusive tracks being made available include Aloe Blacc's 'Together' on November 10, while the following week will see a collaboration between Wyclef Jean and Avicii, 'Divine Sorrow' ready for download. An exclusive remix of 'I Lived' by OneRepublic will conclude the musical offerings during the week of November 24.
Meanwhile, fans donating to the campaign at omaze.com/CokeRed can be in with the chance of winning a number of once-in-a-lifetime experiences, including getting flown to a U2 gig to meet Bono backstage and be given a customised (RED) Gretsch guitar signed by the singer, spending the day with OneRepublic, winning tickets to three of the biggest music festivals in the world and joining Avicii on-stage in Las Vegas, or sitting on stage at Queen and Adam Lambert's gig in London, as well as receiving a VIP tour of Queen's recording studio in Montreux, Switzerland.
Money raised from the campaign will go directly to The Global Fund to fight AIDS, Tuberculosis and Malaria to finance grants which provide HIV prevention, testing, counseling, treatment, and care services.
Emmanuel Seuge, Vice President, Global Alliances & Ventures, The Coca-Cola Company, said: ''One of the primary goals behind the movement of this campaign is to use the power of music to rally the millennial generation in realising that an AIDS free world is within reach.
''We are grateful to all of the artists who are joining us in this remarkable effort.''