Former Pussycat Dolls star Ashley Roberts is expanding her business empire with the launch of her own perfume.

The Dancing On Ice judge unveiled her Ashley by Ashley Roberts fragrance with a launch party at a central London bar on Wednesday morning (12Mar14).

The pop star, who has already masterminded her own line of dresses, later took to her account to share pictures of herself at the launch, writing, "At my perfume launch!!! So excited!! #grateful!!"