Pippa Middleton, the sister of the Duchess of Cambridge, is reportedly dating James Matthews, the brother of 'Made in Chelsea' star Spencer Matthews. Pippa has been photographed with the financier in London over the past few weeks, most recently at the Hakkasan restaurant in Mayfair restaurant nine days ago, report the Daily Mirror.

Though most will be unfamiliar with the millionaire investment banker, reality television fans will know Brother Spencer all too well. He is the star of E4's surprise hit show, which follows the lives of several wealthy twenty-somethings in the Chelsea district of London. Spencer recently appeared in the UK version of 'The Bachelor' which seeks to find a female partner for an eligible young man. Eton educated James is the chief executive of the Eden Rock Capital Management group, which he founded himself in 2001. His father David is a self-made millionaire, while mother Jane is an artist. Of James and Pippa's recent restaurant date, one onlooker said, "Pippa and James sat in a secluded booth in the upstairs area, where it was quieter, sharing a bottle of white wine.They were deep in conversation and only had eyes for each other.Pippa was all smiles and kept giggling. They stayed for nearly three hours and didn't seem to want the meal to end."

After being catapulted into the British public's consciousness at the Royal Wedding in April 2011, Pippa has dated the cricketer-turned-city banker Alex Loudon and was romantically linked to the son of the Duke of Northumberland, George Percy.