CNN axes the British presenter's 'Piers Morgan Live' amidst falling ratings.
Piers Morgan's CNN prime-time talkshow Piers Morgan Live will soon be axed due to unsatisfactory ratings, according to a recent announcement, via the NY Times. The British former editor of Daily Mirror will present his last show in March but reportedly he has been in discussions with CNN about a new role at the channel following the end of the show.
Piers Morgan's 'Piers Morgan Live' Will Come To An End Some Time In March.
Especially in the UK, Morgan, 48, is a controversial and divisive figure, who has been both loved and loathed during his long career in the media. He replaced veteran host Larry King on CNN three years ago and has interviewed a host of high profile guests, including Oprah Winfrey, Warren Buffet, and ex-US President Bill Clinton.
Describing the run up to the decision to axe the show as "a painful period," Morgan was the first to admit the shortcomings of his show, the decline of which has been largely attributed to the British presenter's reluctance to assimilate with American culture.
It Has Been Said That The British Presenter's Un-American Views Contributed To Falling Ratings.
Commenters have speculated that Morgan's outspoken views on gun laws have contributed to his distancing from the cable news network's core audience. It has also been noted that the host didn't try to identify with his audience's keen interest in sport, apparently refusing to follow anything other than European football.
"Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it," Morgan said, adding "That's run its course and Jeff [Zuck, CNN President] and I have been talking for some time about different ways of using me."
Piers Is Looking To Stay At The Channel & Host Landmark Interviews Rather Than News Shows.
Morgan also explained how he'd grown tired of the news cycle and indicated that he'd prefer to be doing fewer interviews with big-name guests to create impactful television events.
"I think I can credibly do news and the ratings reflect that, but it is not really the show that I set out to do," he revealed. "There are all kinds of people who can do news here. I'd like to do work - interviews with big celebrities and powerful people - that is better suited to what I do well and fit with what Jeff is trying to do with the network," Morgan explained.
CNN has not commented on Piers Morgan's future at the channel.