The cult band split in 1999 and by the time they reunited for a comeback tour in 2010, social networking websites were the preferred route for band promotion and they wanted to set up their own Facebook.com page.

However, after discovering a mystery opportunist had already registered the band's name and wanted a huge payoff to free it for the group, they refused.

Guitarist Scott Kannberg tells Billboard, "When we were doing the reunion tour, we did a website and stuff, but with everything with Pavement, it's like when you try to do something kind of cool, it always gets done kind of half-a**ed, you know? So everybody just lost interest in that website.

"Then the Facebook, (other) people had control of it, like fans had Facebook pages and stuff. We tried to get (our official page) back around the reunion tour. But whoever had the page wouldn't give it up, so we were just like, 'Well, whatever.' It wasn't because we didn't want to...

"We don't know (who it was)! I think it was just some random person who accumulated a bunch of pages for money. They wanted a lot of money or something. It was kind of a time when Facebook wasn't as powerful. We were like, 'Well, no way.'"