Actress/model Pamela Anderson has urged India's Prime Minister to ban leather in the country, branding the trade in animal hides "unspeakably cruel".
The Baywatch beauty jetted into Mumbai earlier this month (Nov10) to take part in the Indian version of Big Brother, Bigg Boss - but before she entered the reality TV house, she penned a letter to the country's leader Manmohan Singh to call for an end to leather trading.
In the note, Anderson claims animals are "suffocating and dying on their way to slaughter" and she's urging the Indian government to take a stance against the industry.
She writes, "The reverence and love for animals felt by people in your beautiful country is deeply moving, yet one thing fills me and all compassionate people with horror: India's leather trade. It still profits from the skins of animals who have been transported to and killed in slaughterhouses, including illegal ones, in unspeakably cruel ways. In 10 years, it seems nothing has changed.
"Illegal slaughterhouses operate with impunity throughout the country. The government has also failed to set up any effective scheme whatsoever to address this crisis. India's laws prohibit animals from being crammed onto vehicles in such high numbers that their bones break, ban handlers from smearing chilli seeds into cows' eyes and breaking their tails, and prevent animals from standing in their own blood and being hacked to pieces in front of each other while still conscious, yet all this continues to go on, involving countless animals every day...
"I am calling on every kind person in India... to join me in rejecting all leather products in order to help put an end to the suffering. I am asking every individual never to buy leather shoes, bags, jackets, belts or anything else made of animal skin."