The annual festival takes place at London's Roundhouse from September 19-September 28, with more headliners to be announced soon.
Apple has unveiled the first clutch of artists to appear at its annual festival, rebranded as the Apple Music Festival, in London next month. Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the acts to be confirmed on Tuesday (August 18th), with more artists to be announced over the coming days.
The Apple Music Festival will be taking place over 10 nights from September 19th to September 28th at London’s iconic Roundhouse venue in Camden. To tie in with the company’s recent launch of its all-in-one music content application Apple Music, all of the performances will be available for people to watch via the app, both live and on-demand.
Pharrell Williams is one of the first headliners to unveiled for the Apple Music Festival in London
1D’s Niall Horan said in reaction: “It'll be great to be back in London and we can't wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” Pharrell, with global success in the form of ‘Happy’ over the last couple of years, said “The Roundhouse is such a historic venue… There's always a special energy in the crowd. Thank you for having me!”
In a press release, Apple’s Senior Vice President of Internet Software and Services Eddy Cue said: “We wanted to do something really special for music fans this year. The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
Fans resident in the UK can apply to win tickets online through Apple Music, as well as through media partners and publications such as the Evening Standard.
This is the ninth edition of the festival since it started in 2007. Until now, it’s been known as the iTunes Festival, and has played host to the likes of Adele, Coldplay, Muse, Lady Gaga, Foo Fighters, Katy Perry and Sir Elton John in the past.