Olly Murs has been named Rear of the Year.
The 'Hand on Heart' singer - who shot to fame as runner up on 'The X Factor' in 2010 - beat tennis player Andy Murray into second place for the coveted best butt prize and was thrilled to pick up the accolade.
He tweeted: ''Thanks to everyone that voted for my arse we are both very proud of this award''
Olly even changed his profile photo to a picture of his pert behind as a tribute to his new status.
In the female category, former 'Countdown' mathematician Carol Vorderman was victorious yet again, making her the first celebrity to win the award twice.
The 53-year-old TV presenter previously won Rear of the Year in 2011 alongside 'Strictly Come Dancing' professional Anton Du Beke and this year beat 'X Factor' judge Cheryl Cole to the top spot.
Like Olly, Carol shared the news via Twitter. She joked: ''So Big Bum here has won THAT award for a second time.... one for each cheek, so to speak...it's a strange world!!! (sic)''
She also joked in a statement: ''As I said when I won it in 2011, I always suspected there were a lot of people out there who were glad to see the back of me. It now appears there were even more than I thought.''
The lighthearted competition first started in 1976 and named 'EastEnders' actress Barbara Windsor as the winner.
Lana Del Rey takes her 60s vintage aesthetic to the extreme with the video for new single 'Chemtrails Over The Country Club'.