No Doubt has pulled its video for new single 'Looking Hot' and offered an apology after the clip's content was accused of being racist. The video featured an Old West theme and saw singer Gwen Stefani in Native American-style clothing whilst taking part in native rituals.

It was the Facebook page of For Accurate Indigenous Representation Media (F.A.I.R) who first flagged the video and sent a message to the band, "Gwen Stefani - You may think you are 'Looking Hot' - but you are not. You are just looking like yet another insensitive, entitled, Hipster who is letting her white privilege slip show. And it's oh so unfashionable," read the post. The video was directed by Melina Matsoukas - sound familiar? She helmed the video for Rihanna's S&M, which prompted a lawsuit by David LaChapelle, who accused the pair of appropriating his images without consent. In its apology for the video - which was removed from YouTube and Vevo - the band said, "As a multi-racial band our foundation is built upon both diversity and consideration for other cultures," the statement reads. "Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history." Unsurprisingly, the apology was met with a supportive response on the F.A.I.R Facebook page. "Happy to hear that they took the comment seriously and did something about it," wrote Tammy Copegog Cascagnette, "Hopefully, word will spread and we won't have to keep dealing with this."

For anyone who's still bothered about buying 'Looking Hot,' it's out today, November 6, 2012.