Picture: Nikki Sixx - Leica Store Los Angeles grand opening - Los Angeles, California, United States - Thursday 20th June 2013
Rocker Nikki Sixx has come up with a novel way of promoting his new album - plugging the release while working as a record store manager in New Jersey.
The Motley Crue star took over Vintage Vinyl Records recently and recommended his new Sixx:Am album Modern Vintage to customers.
Footage of his low-key publicity stunt has appeared online, and includes one hilarious encounter with a music fan who had no interest in buying the new release.
It is not clear when the footage was shot, but Sixx recently underwent hernia surgery and cancelled all promotional commitments so he could recover in time for Motley Crue's upcoming dates, which begin in October (14).