Travis Kelce's family are "loving" their newfound fame, which came as a result of his relationship with Taylor Swift.

The Kansas City Chiefs tight end doesn't mind being seen just as the 'Cruel Summer' singer's boyfriend and admitted he and his relatives are having "so much fun" with the opportunities that have come their way over the last year.

Speaking on the set of his Pepsi commercial, he told 'CBS Mornings': “It’s the life I chose, I guess. I have fun with it.

“It comes with the territory of wanting to do fun activities like this and signing up for cool sponsorships like this and endorsements.

“Everyone’s loving it. Mama Kelce is having so much fun.

“I think my dad is slowly getting more comfortable with it, and [my brother] Jason has always been a pro at it."

The 34-year-old sportsman was a regular fixture at Taylor's 'Eras' tour shows over the summer but he admitted he can't single out one of the 'Karma' hitmaker's songs as his favourite.

Asked his favourite of her tracks, he said: “Oh, a bunch of them. They’re all my favourite, literally, every single one. You see me at a concert, you’ll see me singing them all.”

The 'Are You Smarter Than a Celebrity?' host thinks people are "rooting for him" to do well.

He added: “I hope it’s because they see I’m just a genuinely good person and I love what I do and I love doing it with the people that I’m doing it with.

“I’d rather give everybody happiness and something to cheer about than otherwise.”

Travis recently admitted Taylor has learned so much about his sport since they got together a year ago, she's even begun drawing up plays for him.

Speaking on 'The Rich Eisen Show', he said: "She’s a little biased and just creates plays for me. We’ll see if they can make it to Coach Reid’s office.”

“She had just been so open to learning the game, she didn’t know much about the rules or anything … I think she was just curious about the profession.

“I know none of the plays have gotten to Coach Reid yet, but if they ever do I’ll make sure everyone knows it was her creation.”