The supermodel has called on all her designer friends to donate to the cause
Supermodel Naomi Campbell has lent her superstar status to the Ebola crisis by launching a Fashion for Relief Pop-Up Shop at Westfield shopping centre in London.
Naomi Campbell launched her Fashion for Relief store on Thursday
A number of Campbell's famous friends donated pieces of their wardrobe to the temporary store from which members of the public can buy a wide selection of exclusive designer items for the next one week only.
Items include clothes by designers Alexander McQueen, D&G, Givenchy and Jenny Packman - who donated a gold sequinned dress previously worn by Dame Shirley Bassey.
Campbell was thrilled with the turn-out on Thursday night and told Vogue: "It’s a great time of year for a shop like this.
"People are looking for presents and looking for dresses to go out. What was important to me was finding a way to see how we could help."
However, there may not be much more time for posing as Naomi takes on the roll of shopgirl for the second time after her 2011 Fashion for Relief shop venture.
She said: "I’m going to be here as long as I’m in London, in and out - yes. I worked on the till last time so who know?"
The Fashion for Relief shop will be restocked at the end of each day, with items from some of Campbell’s friends including Kate Moss and Stella McCartney, and there will also be the opportunity to win an exclusive prize in a raffle each day.
All proceeds from the event will go to the DEC Ebola Crisis Appeal.