Jordan argued in the case that the now-defunct Dominick's chain, owned by retail giant Safeway, ran an ad in Sports Illustrated magazine in 2009 promoting steaks using his name and iconic jersey number 23.

An attorney for the store argued they should not have to pay more than $126,000 (£79,000) in damages, but a jury in Chicago, Illinois awarded the sports legend $8.9 million (£5.6 million).

In a statement issued after the judgment, Jordan says, "The case was not about the money, as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity."