Basketball Superstar Michael Jordan Is Set To Take The Stand In A $10 Million (£6.3 Million) Legal Battle Over The Use Of His Name In An Advert.
Picture: Michael Jordan and Sylvester Stallone - Lupus LA's Orange Ball: A Night Of Superheroes at Fox Studio Lot - Arrivals - Los Angeles, California, United...
The former Chicago Bulls player is suing supermarket chain Safeway over a 2009 print commercial for its now defunct Chicago, Illinois grocery stores, Dominick's Finer Foods.
The advert, featured in a special addition of Sports Illustrated magazine dedicated to Jordan, used the sports legend's name and his famous player number 23 alongside a discount coupon for Dominick's.
In 2012, a judge ruled Safeway had violated the Illinois Right of Publicity Act, and it is now down to a jury to decide the extent of the damages the basketball star will receive, which could range up to $10 million (£6.3 million).
The legal wrangling kicked off at a court in Chicago, Illinois this week (beg10Aug15), and Jordan is expected to testify about the reasons he carefully controls his name and his lucrative endorsement deals.
During opening arguments on Wednesday (12Aug15), it was revealed that Jordan was paid $480 million (£300 million) by sports giant Nike from 2000 to 2012.