The I Need To Know hitmaker admits he has never understood why members of the press have used that label for his work, and that of his peers, and he wants them to stop.

Jennifer Lopez's ex tells U.S. breakfast show Today, "It's become the status quo: 'Oh yeah, (Latin artists are) crossover'. From where? Where do you think I'm from? I was born on 102nd (Street) and 3rd Avenue in Manhattan, New York City. Alright, so I'm crossing over. In other words, 'You don't belong here, but it's good enough for us to accept.'

"I never got that. I just don't recognise it."