Holly Willoughby, Keith Lemon, Fearne Cotton

Keith Lemon was joined by Holly Willoughby [Left] and Fearne Cotton [Right] for the London leg of the Celebrity Juice DVD promotional tour

Keith Lemon's been popping up all over the place as he promotes the DVD from his TV panel show Celebrity Juice, but at HMV on Oxford Street London today (November 22), he had some help along the way with TV personalities Holly Willoughby and Fearne Cotton also stopping by to help him plug the new release.  

Fearne Cotton at the Celebrity Juice event

This side profile shows just how pregnant Fearne Cotton is looking currently

A heavily pregnant Fearne Cotton took center stage, looking glamorous none the less in a black outfit that still looked classy. The 31 year-old is expecting her first child with boyfriend Jesse Wood next spring. Together she and Willoughby are team captains on Lemon - real name Leigh Francis' - popular quiz that's been running on UK TV screens since 2008. The DVD is titled Celebrity Juice: Too Juicy for TV 2 and, as you'd expect from such a title, is a collection of out takes from the series. 

Keith Lemon, Celebrity Juice

Keith Lemon could'nt resist larking around, Fearne did her utmost to try and ignore it (a wise choice)

Leigh Francis will no doubt be glad to back to the business of selling his TV show, given the critical mauling his attempt at going to the silver screen went earlier in the year. Keith Lemon: The Film took a beating with reviewers and took an uninspiring $4 million in the UK Box Office over its first two weeks. 

Holly Willoughby, Fearne Cotton, Celebrity Juice

Holly Willoughby and Fearne Cotton provided some glitz to procedings

Celebrity Juice DVD Signing

Plenty of people bunked off work to attend the signing