The stage adaptation of Will Ferrell’s 2003 comedy is setting record ticket prices.
Elf the Musical, the stage adaptation of the hit festive film starring Will Ferrell, has set a new all time high for ticket prices in London’s West End, with the best seats going for £240. The musical stars former Girls Aloud singer Kimberly Walsh and Ben Forster, the winner of ITV’s 'Superstar' contest.
Ex Girls Aloud member Kimberly Walsh stars in Elf the Musical.
The musical runs for a limited 10 week period, beginning in October at London’s Dominon theatre. The cheapest seats start at a still pricey £51.80, while premium tickets start at £97.40, rising to £240. On ticket tout websites seats are reportedly going for as much as £650.
The £240 price for the best seats means that Elf the Musical has surpassed The Book Of Mormon to become the West End’s all time priciest ticket. The best seats at The Book of Mormon back in June would have set you back £202.25.
But The Guardian reports that last year what was essentially the same production of Elf the Musical was staged in Plymouth with top ticket prices only reaching £42.50 and the cheapest going for just £15. The show featured largely the same cast as will be used in London but with the addition of Girls Aloud’s Kimberly Walsh.
Speaking to The Guardian the show’s producers said, “Ticket prices are set according to the commercial terms and budgets for the show. These prices, like all things, will fluctuate depending on supply and demand.”
"Elf is a large-budget show with only a 10-week run in the West End, and we have been delighted with the interest shown in this London premiere run,” they added.