Kendall Jenner has revealed that her 818 brand is supporting the Jalisco community.
Kendall Jenner wants her tequila brand to support the Jalisco community.
The 25-year-old model was accused of culturally appropriating Mexican culture earlier this year, when she starred in a controversial advertising campaign for 818 Tequila, but Kendall has now revealed how she and her brand are supporting the community where the drink is made.
The brunette beauty - who was previously accused of spreading misconceptions about Mexican culture - said on 'The Tonight Show Starring Jimmy Fallon': "At our distillery, which I was just at the other day, we found a way to take the agave fibres and water waste and build sustainable brick that were are actually dominating back to the community of Jalisco.
"Along with saving the planet it's important for us to be friendly to the community as well. We're donating them and building homes for people that need homes."
Andy Coronado, who co-owns La Gritona Tequila with businesswoman Melly Barajas Cardenas, previously bemoaned celebrities like Kendall entering the drinks industry.
He warned that celebrity tequila companies "pull away resources from smaller brands".
Andy said: "It is a commodity, and it boosts the prices. It leaves the rest of the tequila world to trying to … survive."
Meanwhile, Melly thinks the drinks industry is becoming more globalised.
She said: "If you say tequila, you immediately think about Mexico.
"I would love for it to be known all over the world by whoever because although an American creates their own brand and whether you like it or not, Mexico also sees that money because there’s no other country."
As the days get progressively colder and shorter November ushers in celebrations of light, gunpowder and treason as well as bringing with it some...
Having recently released their latest single, 'Future Angel', Robin And The Goblins creative force Robin Romo is now looking forward to playing their...
If all things were equal then Ed Sheeran may have made the cut for our final five favourite new album releases of October, but they're not, and he...
We didn't expect these rockers to be so into the Swedish pop group.
Is there anyone worth mentioning that Dave hasn't worked with?
These deliciously witchy tunes are perfect for Halloween.
From Psycho Killer to the Monster Mash, these Halloween songs are classics.
After 'Life Won't Wait', and in between 'Rancid 5' and 'Indestructible', Tim Armstrong somehow found time to form his new band - Transplants, and...