Katy Perry is moving up in the industry - from performer to full on executive status.
Don’t be fooled by Katy Perry’s green hair and vaguely cartoonish dress sense – she may just turn out to be a savvy entrepreneur. This past Tuesday, the singer unveiled her biggest business venture to date – a record company, called Metamorphosis Music. The new label is a joint venture with the company Perry is under, Capitol Records.
Katy Perry, seen her channeling her inner Xenon, is climbing up the music business ladder.
The first artist to find a home at Metamorphosis is singer Ferras, who has been Perry’s opening act on her worldwide Prismatic Tour. Tuesday was a big day for the 29-year-old performer, since his second, self-titled EP was released under the Metamorphosis banner. Perry served as executive producer on the record, and had nothing but praise for her protégé.
More: Want to know Ferras sounds like?
For his part, Ferras also loved working with the newly minted record exec.
Meet Ferras - Metamorphosis Music's very first artist.
"Her instincts are really on point," Ferras said in a release about Perry's production work, released via Us Weekly. "She is very blunt and doesn’t sugar-coat things, which I appreciate. Also, she gave me the freedom to do what I wanted musically and was a natural partner."
Perry tweeted the announcement on Tuesday, after teasing it on the social networking platform the day before.
So...I have a HUGE announcement I finally get to share with you tomorrow... Stay tuned...
— KATY PERRY (@katyperry) June 17, 2014
I am so ECSTATIC to finally announce my NEW label Metamorphosis Music & my first signing, the incredibly talented & soulful FERRAS! @ferras
— KATY PERRY (@katyperry) June 17, 2014
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