Mad Men creator Matthew Weiner has offered his insight into the finale of AMC's signature drama and explained the significance of the Coca-Cola ad that ended the series on Sunday. In conversation with novelist A.M Homes at the New York Public Library on Wednesday night, Weiner said the final season was an inward journey for its principal character Don Draper.

Mad MenDon Draper [R] found inner peace at a retreat in California

"The whole last season was the idea that the revolution failed and it is time to deal with what you can control, which is yourself, this turning inward," Weiner said. "He (Draper) stripped it all away, that was the idea."

The highly anticipated final episode ended with the 1971 Coca-Cola ad, I'd Like To Buy the World a Coke, after Draper finds inner peace a retreat in California. 

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"I like the idea that he would come to this place and it would be about other people and a moment of recognition," said Weiner.

"To me, it's the best ad ever made, and it comes from a very good place," he explained. "The ambiguous relationship we have with advertising is why I did the show."

Homes likened the series to a novel, leaving Weiner flattered and saying that television suited his purposes best.

"For me, series television, episode to episode, one season at a time and one story at a time, was a way to deal with everything that was on my mind."

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