Jay Z has recruited rapper Trey Songz to serve as the face of Rocawear's new men's fragrance.
The Bottoms Up hitmaker will front the Rocawear Evolution campaign, a joint project between Jay Z's company and Elizabeth Arden.
Songz says, "Progression is key in all aspects of life, especially in your growth as a man. Rocawear Evolution is for the man that understands the importance of honouring the past, but is confident enough to create and design his own future. I'm proud to personify that message."
And hip-hop mogul Jay Z is certain he has picked the right man for the job, adding, "We are excited to have Trey as the face of our new fragrance... He opened for me on the Blue Print 3 Tour to venues full of screaming women. He is the perfect person to communicate Evolution."