Jamie Foxx is urging Americans to take active roles in their communities and mentor less fortunate kids.
The Collateral star recently produced a documentary called Thunder Soul, which follows a group of high school alumni who return to their alma mater in Texas to pay tribute to their teacher and greatest role model.
And he was so moved by the film's premise, he decided to reach out to his fans and encourage them to make a difference by building a one-on-one relationship with a child facing adversity through the mentor programme Big Brothers Big Sisters.
Shooting a multi-purpose public service announcement to promote the movie and the organisation, he says, "In the early '70s an all-black high school band became a music phenomenon. And it was all because of one teacher who turned his school's struggling band into national champs - by letting them play funk. Because of his innovative approach they became a powerhouse.
"We've all had someone who changed our lives for the better, pointed us in the right direction and taught us lessons that lasted a lifetime.
"You can have the same impact on the life of a young person by getting involved with Big Brothers Big Sisters, the leading organisation committed to mentoring kids for 100 years. Whenever you donate money or time to Big Brothers Big Sisters you help change the life of a child for the better, forever."