'The Book Of Souls’ will be available to buy in Tesco, alongside your milk and vegetables.
Tesco are moving with the times and joining the vinyl revival. The British supermarket chain has announced that 55 of their largest Tesco Extra stores will be selling a vinyl edition of British metal band Iron Maiden’s new album The Book of Souls.
'The Book Of Souls’ will be available to buy in 55 Tesco stores.
The triple LP will go on sale at 55 of the chain’s largest Tesco Extra stores when it is released on Friday (September 4th). The record is the legendary metal band’s sixteenth studio album and follows 2010’s The Final Frontier.
While listening to music on streaming services might be the new normal in 2015, vinyl has experienced a resurgence recently, with sales up 50% last year.
The format has managed to defy the recent downward trends for music purchasing, which has CD sales fall by 6.5%, while streaming has grown by 78% in the past year.
Tesco music buyer Michael Mulligan said: "In the last year we began selling record decks in our largest stores and initial sales are very encouraging, so giving our customers some new vinyl to play on those decks seems like the logical next step.”
"And there can be no better way to launch this trial than working with one of rock music's most iconic bands and their eagerly anticipated new album."
"We are anticipating demand for The Book Of Souls to be high as Iron Maiden's last album was the band's most successful to date, reaching number one in 28 countries including the UK. If this trial is a success then we would consider selling more vinyl albums before the end of the year,” Mulligan added.