Movie star Hugh Jackman is moving into the business world with the announcement that he is to launch a brand of sunscreen for children.

The 46 year old Wolverine actor is the co-founder and executive director of New York-based company Pure Growth Group, which is responsible for the new sun-protection product Pure Sun Defense, which is launching in the US later this summer.

Hugh JackmanHugh Jackman's company is launching its own range of sun care products later this summer

According to the New York Post, Pure Sun Defense is aimed at children aged 12 years and below and is cross-branded with characters from movie franchises like Frozen, Avengers, Spider-Man and Despicable Me. It will be available at WalMart and Target costing $5.98, and comes in a 6-ounce spray or an 8-ounce tube.

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The same newspaper reports that Jackman cited studies that show that children under the age of ten who do not use sunscreen are 50% more likely to develop skin cancer when they’re adults than those who do.

 Jackman is a cancer patient himself, undergoing a series of operations in 2013 and 2014 to remove basal-cell carcinoma from his nose. He has learned to manage his condition and is not scared by it, though he expects to recur for the rest of his life.

Speaking in 2014, the Chappie star said: “It's always a bit of a shock just hearing the word 'cancer'. Being an Australian it's a very common thing. I never wore sunscreen growing up so I was a prime candidate for it.”

A father of two young children, Oscar and Ava, whom he has with wife Deborra Lee-Furness, he is understandably keen that others take precautions in order that they don’t develop the same condition.

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