Hugh Jackman is launching his own brand of sunscreen for children.

The 46-year-old actor - who was diagnosed with skin cancer in 2013 - is the co-founder and executive director of Pure Growth Group in New York, the company behind Pure Sun Defense, a new sun-protection brand that's coming to the US this summer.

The SPF50 product aimed at kids age 12 and under is sunscreen with no chemicals and is co-branded with characters from the recently released 'Avengers' sequel, 'Spider-Man', 'Despicable Me' and 'Frozen'.

According to the New York Post newspaper, the 'Wolverine' star said studies show children under the age of 10 who don't apply sunscreens are 50 percent more likely to develop skin cancer as adults than children who do.

While he is keen on stopping others from developing skin cancer, Hugh has previously said that cancer is ''not as scary'' as he initially feared.

The 'Les Miserables' star, who has had three surgeries on his nose since being diagnosed with basal cell carcinoma in 2013, insists he isn't worried about having to manage the condition for the rest of his life.

The 46-year-old actor said: ''It's always a bit of a shock just hearing the word 'cancer'. Being an Australian it's a very common thing. I never wore sunscreen growing up so I was a prime candidate for it.

''It's not as scary as I first thought, as long as you take care of it.''

Pure Sun Defense will be for sale at Walmart and Target for $5.98, in a 6oz spray and an 8oz tube.