Wow. If the world weren't convinced by Harry Styles and Taylor Swift's reported romance, they sure are now. In potentially the most public kiss of all time, the boy-band star and the chart topping country star smooched in Times Square at midnight on New Year's Eve. Thousands watched on, while plenty more have since watched the video on YouTube. 

According to the Daily Mail, the couple had started the evening apart, though Styles made it to Manhattan just in time to catch Taylor's performance in Times Square. Afterwards, the lovebirds hailed a cab back to their hotel and looked pretty happy as they held hands and entered the foyer. British star Harry clearly hadn't had time to drop off his bags having gone straight from the airport to the Coldplay and Jay Z concert at the Barclays Center earlier in the evening. Swift had begun the evening by heading out to dinner with brother Austin. The Red singer looked typically stylish in a thick brown winter coat and flat back shoes, later changing into leather trousers and a sparkly jacket for the live performance. "So excited to be in New York playing on @OfficialNYRE! It all starts at 8pm ET on ABC. Can't. even. verbalize. how stoked I am for 2013!" she tweeted.

Harry began dating Taylor last month, following reported relationships with Cara Delevigne, Lily Halpern and Caroline Flack.

Watch the couple kissing in Times Square.