'You Don't Own Me' but you will own a lot House Of Fraser stuff with this Christmas advert.
House Of Fraser presented a stunning way of advertising their stock this Christmas with a music video featuring Grace and her new cover song 'You Don't Own Me' featuring G-Eazy. Step aside John Lewis, these guys combat your tear-jerker with a trailblazer.
Grace does Christmas for House Of Fraser
Showing off an array of wild looks, the advert features several different sets of serious looking people lip-synching to the song and busting some impressive moves choreographed by Parris Goebel; you've got children amping up the cool of the kidswear section, girls proving leather jackets will never go out of fashion (nor will pastel shades), and businessmen showing that the right jacket is important to your professionalism.
Without shunning the festivities, props include fairylights, a disco ball snowman, snowflake nail stickers and a long table adorned with crackers and centrepieces and awaiting a hearty fare. Plus, there's a very brief demonstration of how to fold napkins into Christmas trees.
Watch the House Of Fraser Christmas advert here:
The song is a stand out track that will no doubt stick in your head over the holidays as it's set to make its official debut as a single on Christmas Day. It's a cover of the 1963 original by Lesley Gore, and its added fierceness has had original producer Quincy Jones praising it highly.
18-year-old Grace is currently working on her debut album, the follow-up to her Spring EP 'Memo', and it's highly anticipated by the hoards of fans she's already reining in after her appearance with G-Eazy at Wireless Festival earlier this year. She also joined Leon Bridges on his UK tour and is set to perform at The Liquor Roomin Dublin, Ireland on December 6th.
The Brisbane-born newcomer has already had a breakthrough success in Australia with 'You Don't Own Me' getting to number one in the charts after it was released as part of 'Memo'.
'You Don't Own Me' is set to be released on December 25th 2015 through Columbia Records.