Emma Watson has travelled to Paris to shoot her first campaign for Lancôme.

The 'Harry Potter' actress - who was unveiled as the new face of the luxury French cosmetics brand on Monday (14.03.11) - donned a number of high-fashion outfits to be photographed by legendary snapper Mario Testino.

Sporting a pale Pink blazer and black tie for a look which was more androgynous than her usual feminine style, the British beauty showcased glamorous bright red lipstick and perfectly cropped hair.

Youcef Nabi, president of Lancôme International, recently explained the 20-year-old actress - who follows in the footsteps of the likes of Kate Winslet, Julia Roberts and Penelope Cruz by being named as the face of the brand - was chosen for the role because of her "fresh spirit".

He said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancome."