Elbow frontman Guy Garvey is set to launch his own label in a bid to revive vinyl records.
The British singer is founding the music company with Jim Chancellor, the head of Fiction Records, his band's record label.
The label will help upcoming bands make money with the release of vinyl records rather than downloads.
Garvey tells the Bbc, "We don't want disposable songs - we want a 20 minute record. Young bands that are perhaps self-financing and have to make money through touring can release three EPs rather than one album...
"You're making something that somebody who really loves your music is going to go and find - it's like leaving a note in your lover's pocket that they won't find for six months."