Ed Sheeran has revealed details about his new label, Gingerbread Man Records.
The 'Thinking Out Loud' hitmaker has launched his own record label - which is a subsidiary of Warner Music UK LTD - and has expressed his excitement about working with up-and-coming artists.
Ed said: ''I'm extremely excited to be starting-up my own label. It's something I've been planning for some time. I've always loved endorsing acts from the very beginning and I get to work with artists I truly believe in.''
The 24-year-old star - whose second studio album 'x' is the most streamed record on Spotify ever - has also revealed the details of his first signing, Jamie Lawson, who he recently championed at a tiny show in London and who will release his album later this year.
He added: ''My first signing is Jamie Lawson - he's an incredible talent, who I've known for a couple of years, and we've actually been on tour this year across Australia and the UK/Europe. Jamie's self-titled album is coming on October 9 and I can't wait for you to hear it.''
The four-time BRIT Award winner will release Jamie's first video through the label's new official YouTube channel, which fans can subscribe to now: https://www.youtube.com/channel/UCfLAzLhQsUOYIAq02LB32nQ
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