The legendary producer and his business partner pretty much control the headphones market. Now they're taking on music streaming
Dr Dre was already a legend by the time he first released his Beats By Dre headphones in late 2008 and since then he has surpassed the levels of music immortality to become one of the business world's most looked up to entrepreneurs. Dre and his Beats business partner Jimmy Iovine are launching their own online streaming service later this month, with plans on owning the music streaming market the same way they have dominated the headphone market.
Uplike Beats headphones, you can't wear Beats Music around your neck to let everyone know how cool you are
The subscription-only Beats Music will be launched on 21 January and will go head to head with Spotify, Pandora, Grooveshark and the rest, including soon to be launched services from Google and Neil Young, in a bid to add another bow to their business hat. The Beats enterprise hopes to do this by using their team's own musical know-how to sell their catalogues of music to the public. For example, the new service will work by using expert-made playlists rather than relying on algorithms to point listeners in the direction of new music, in addition to other potentially groundbreaking methods.
"Everything in my life has been about sound and making music, so Beats represents just that," Dre told Time magazine in a recent interview. "Everything that I do is for sound goals. It comes from my gut. When I’m sitting in the studio, a mix isn’t done till I feel it in my gut. It’s been the same way from the beginning, even when I was DJ’ing, if I heard a song that I wanted to play that I thought would be great in the club that night, I’d have to feel it in my gut. It’s a little bit hard to explain — I guess that’s the best way I can explain it. That’s what me and Jimmy were going for when we were tuning these headphones. It’s just a way that it makes you feel, and we’ve had that experience because of being in the studio for so long. That’s all it is."
As much as their business venture is based on making a presenting music in the way they wanted, Iovine went on to say that the streaming service didn't just come about randomly, as he said that he and Dre had planned on launching a streaming service from the start of their business venture. He said, "It was always part of the original plan. I personally have been thinking about streaming since 2000. But once we had the opportunity with the brand," with Dre following up saying, "I realized at a young age that sequence in an album is almost as important as the songs that are on the album. And I know that got lost on the Internet with people just being able to go on and buy one song, but I think now we’re going to apply that system back into the listening experience."
You can read the full interview over at the Time website. Beats Music launches on 21 January, 2014.
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